This gamified loyalty program is designed to increase customer engagement and brand loyalty in the cafe shop. By earning badges for trying new items, and reaching spending milestones, customers unlock rewards and feel a sense of accomplishment.
Motivate Customer Engagement and Retention with Gamified Loyalty Program
Deepen brand connections and keep customers engaged and interacting with your brand in a fun way by rewarding them with points and badges.
Who is it for?
Businesses with a younger demographic who tend to be more tech-savvy
Businesses that sell experiences for their customers
Brands and retailers positioned on community building
How does it work?
Successful Gamified Loyalty Programs
Cafe & Waffle Milestone Program
Take Flight Program
The Fitness Badge Challenge
Cafe & Waffle Milestone Program
Best practices:
- Customers using reusable cups receive the freebie after only four drink purchases
- Unlock a limited-edition waffle flavor by ordering 3 waffles on the weekend
- Buy a waffle, drink, and side in a single purchase
- Earn double points when buying a waffle and a drink in a single purchase
Best fit:
Take Flight Program
This program is designed to reward customers for every step of their journey with yours, from booking their first flight to becoming a seasoned traveler.
Best practices:
- Fly to a certain number of destinations within a set timeframe to earn bonus miles and priority boarding.
- Choose eco-friendly options like carbon offsetting your flights or using digital boarding passes to earn lounge access upgrades
- Book a hotel stay or car rental through our partner network for a specific destination to unlock exclusive deals
- Share your travel experiences on social media using our program hashtag for a chance to win companion travel vouchers.
Best fit:
The Fitness Badge Challenge
This gamified program uses badges to celebrate members’ achievements and motivate them to reach their fitness goals.
Best practices:
- Discounts on fitness apparel and healthy groceries when completing 5 fitness badges.
- Free access to premium workout videos and recipes when completing 10 fitness badges.
- Free consultations with a nutritionist when completing 15 fitness badges.
- Free personal training sessions, and entries into wellness retreats when completing 20 fitness badges.
Best fit:
Cafe & Waffle Milestone Program
This gamified loyalty program is designed to increase customer engagement and brand loyalty in the cafe shop. By earning badges for trying new items, and reaching spending milestones, customers unlock rewards and feel a sense of accomplishment.
Best practices:
- Customers using reusable cups receive the freebie after only four drink purchases
- Unlock a limited-edition waffle flavor by ordering 3 waffles on the weekend
- Buy a waffle, drink, and side in a single purchase
- Earn double points when buying a waffle and a drink in a single purchase
Best fit:
Take Flight Program
This program is designed to reward customers for every step of their journey with yours, from booking their first flight to becoming a seasoned traveler.
Best practices:
- Fly to a certain number of destinations within a set timeframe to earn bonus miles and priority boarding.
- Choose eco-friendly options like carbon offsetting your flights or using digital boarding passes to earn lounge access upgrades
- Book a hotel stay or car rental through our partner network for a specific destination to unlock exclusive deals
- Share your travel experiences on social media using our program hashtag for a chance to win companion travel vouchers.
Best fit:
The Fitness Badge Challenge
This gamified program uses badges to celebrate members’ achievements and motivate them to reach their fitness goals.
Best practices:
- Discounts on fitness apparel and healthy groceries when completing 5 fitness badges.
- Free access to premium workout videos and recipes when completing 10 fitness badges.
- Free consultations with a nutritionist when completing 15 fitness badges.
- Free personal training sessions, and entries into wellness retreats when completing 20 fitness badges.
Best fit:
FAQs
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Gamification adds a fun and engaging element to loyalty programs, increasing customer participation and retention. It motivates desired behaviors like frequent purchases, social media interaction, and completing challenges.
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Points are awarded for various activities, like purchases, reviews, and social media engagement. They can be redeemed for rewards or used to progress through tiers with increasing benefits.
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Our platform offers user-friendly tools to design your program. You can choose game mechanics like points, badges, leaderboards, challenges, quizzes, and progress bars. You can also incorporate elements of chance like spin-to-win or scratch-to-win games.
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Absolutely! The platform allows you to segment your audience and tailor challenges, rewards, and difficulty levels to their preferences.
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Yes, the platform allows you to promote your program through various channels and leverage gamification elements in your marketing campaigns.
3 steps to bring your loyalty solutions "go live"
A lean process from design to implement and manage that is economical for your business
1. Design a loyalty program
With expert consulting, mechanics, and UI/UX design that can reflect your brand’s values. Let ezloyalty create your customer-will-love loyalty program from start to finish!
2. Implement the platform
Integrate with your existing solutions – Build additional custom program functionalities that will fit your business (Enterprise model) or go live in just 8 weeks (SaaS model).
3. Manage your program
Have our loyalty professionals optimize your day-to-day marketing operations – we’ll show you how to push the technology to the max, so you can improve your program’s performance and maximize ROI.
Discover more of the possibilities for your industry-tailored loyalty program
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