Unites multiple brands under one independent roof and delivers loyalty campaigns that maximize customer shopping experience. This allows them to collect and spend points in real-time with a synchronized system that connects all brands.
Unite brands to deliver better loyalty success with Coalition Loyalty Programs
Enhance customer engagement, increase brand loyalty, and create a more extensive network of participating businesses to drive more loyalty participation
Who is it for?
Shopping centers that are working to increase footfall
Malls that want to provide an incredible shopping experience
Plazas looking for a seamless loyalty solution
How does it work?
Successful Coalition Loyalty Programs
Cross-brand reward collection and redemption for a mall
Global alliances programs for Airports
Points-Based Offerings for E-commerce
Cross-brand reward collection and redemption for a mall
Best practices:
- Let customers earn points through spending from brands after purchasing in that shopping mall
- Redeem points with discounts/cashback/vouchers/gifts for any brands under the mall
- Offer birthday rewards for spending customers
- Increase points received with special promotions from specific brands
- Exchange discounts/vouchers/coupons into another’s brand products + points
Best fit:
Global alliances programs for Airports
Link multiple airlines into a strong alliance to develop promotional programs to encourage customers to use the airlines’ services and help enhance brand image.
Best practices:
- Allow passengers to earn and redeem frequent flyer miles across airlines’s network
- Accure miles with other brands to gain that brand flying benefits
- Upgrade flying seats of all brands in that alliance with points
Best fit:
Points-Based Offerings for E-commerce
Many retail brands collaborate with a large online distribution unit to increase sales efficiency and reach a wide range of customers from various regions and countries.
Best practices:
- Introduce a point reward system where customers earn points when they spend money on products.
- Exchange points for discounts, free shipping, vouchers, or rewards for all or some specific brands.
- Share customer data across brands to help them provide better service and offer special rewards.
Best fit:
Cross-brand reward collection and redemption for a mall
Unites multiple brands under one independent roof and delivers loyalty campaigns that maximize customer shopping experience. This allows them to collect and spend points in real-time with a synchronized system that connects all brands.
Best practices:
- Let customers earn points through spending from brands after purchasing in that shopping mall
- Redeem points with discounts/cashback/vouchers/gifts for any brands under the mall
- Offer birthday rewards for spending customers
- Increase points received with special promotions from specific brands
- Exchange discounts/vouchers/coupons into another’s brand products + points
Best fit:
Global alliances programs for Airports
Link multiple airlines into a strong alliance to develop promotional programs to encourage customers to use the airlines’ services and help enhance brand image.
Best practices:
- Allow passengers to earn and redeem frequent flyer miles across airlines’s network
- Accure miles with other brands to gain that brand flying benefits
- Upgrade flying seats of all brands in that alliance with points
Best fit:
Points-Based Offerings for E-commerce
Many retail brands collaborate with a large online distribution unit to increase sales efficiency and reach a wide range of customers from various regions and countries.
Best practices:
- Introduce a point reward system where customers earn points when they spend money on products.
- Exchange points for discounts, free shipping, vouchers, or rewards for all or some specific brands.
- Share customer data across brands to help them provide better service and offer special rewards.
Best fit:
FAQs
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A coalition loyalty program is a concept in which many unrelated brands join together in a partnership. What makes coalition loyalty programs unique is that customers enjoy more freedom and a wider range of incentives, as they can earn points at all participating brands, and then redeem said points at a different participating brand.
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Key benefits include increased customer retention, enhanced customer value proposition, expanded customer base, shared marketing resources, and comprehensive data insights on customer behavior across multiple businesses.
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The Coalition Loyalty Program can benefit a variety of industries by leveraging the combined resources and customer bases of multiple companies, such as Retail, Hospitality, Airlines and Travel, Banking and Financial Services, Grocery, etc.
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Begin by identifying potential business partners, defining the program's structure and rules, developing a unified rewards system, and implementing the necessary technology infrastructure. Partner with a loyalty solutions provider such as ezLoyalty to streamline this process.
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We offer an end-to-end development of a robust loyalty management platform that can integrate with various point-of-sale (POS) systems, e-commerce platforms, and customer relationship management (CRM) systems of the participating businesses. Ensure the platform supports real-time data tracking and reporting.
3 steps to bring your loyalty solutions "go live"
A lean process from design to implement and manage that is economical for your business
1. Design a loyalty program
With expert consulting, mechanics, and UI/UX design that can reflect your brand’s values. Let ezloyalty create your customer-will-love loyalty program from start to finish!
2. Implement the platform
Integrate with your existing solutions – Build additional custom program functionalities that will fit your business (Enterprise model) or go live in just 8 weeks (SaaS model).
3. Manage your program
Have our loyalty professionals optimize your day-to-day marketing operations – we’ll show you how to push the technology to the max, so you can improve your program’s performance and maximize ROI.
Discover more of the possibilities for your industry-tailored loyalty program
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