The VIP Society is a tiered loyalty program designed to engage fashion and lifestyle enthusiasts with 3 levels, rewarding them for their purchases and brand interaction.
Retain your grow customer base with Tiered Loyalty Programs
Effortlessly build your tiered programs by point-based or spend rate, track, and automatically classify customer files with corresponding loyalty programs.
Who is it for?
Companies with extended decision-making periods and larger order amounts
Brands and retailers aiming to emphasize common values with their customers
Brands focused on providing a premium shopping experience
How does it work?
Successful Tiered Loyalty Programs
The VIP Society for Fashion
The Scene Stealer Loyalty Program
The VIP Society for Fashion
Best practices:
Trendsetter
- Early access to sales events (limited time).
- Double points on select purchases throughout the year.
- Personalized style recommendations based on purchase history.
Icon (All Trendsetter benefits +):
- Triple points during their birthday month.
- Free shipping on orders over a certain amount
- Free alterations on one item per season.
- Invitation to exclusive member events (e.g., fashion shows, workshops).
Muse (All Icon benefits +):
- Priority access to customer service.
- Free express shipping on all orders.
- Early access to limited-edition collaborations
- Receive a personal styling session with a fashion expert (once annually).
- Invitation to an exclusive annual members-only event.
Best fit:
The Scene Stealer Loyalty Program
The Scene Stealer program rewards customers for their love of movies, music, and more! Earn points for every purchase they make and unlock amazing perks that will take your entertainment experience to the next level.
Best practices:
Tier 1: Movie Buff
- Exclusive discounts on movie tickets and concessions.
- Free popcorn upgrades on your birthday.
- Early access to purchase tickets for upcoming movies.
Tier 2: Soundtrack Star
- All Tier 1 benefits, plus:
- Free music downloads with movie purchases.
- Member-only discounts on merchandise and music subscriptions.
- Invitations to exclusive listening parties and artist meet-and-greets.
Tier 3: Spotlight Director
- All Tier 1 & 2 benefits, plus:
- Free movie rentals every month.
- Priority access to customer service.
- Personalized recommendations based on your viewing habits.
- Exclusive access to behind-the-scenes content and director’s cuts
Best fit:
The VIP Society for Fashion
The VIP Society is a tiered loyalty program designed to engage fashion and lifestyle enthusiasts with 3 levels, rewarding them for their purchases and brand interaction.
Best practices:
Trendsetter
- Early access to sales events (limited time).
- Double points on select purchases throughout the year.
- Personalized style recommendations based on purchase history.
Icon (All Trendsetter benefits +):
- Triple points during their birthday month.
- Free shipping on orders over a certain amount
- Free alterations on one item per season.
- Invitation to exclusive member events (e.g., fashion shows, workshops).
Muse (All Icon benefits +):
- Priority access to customer service.
- Free express shipping on all orders.
- Early access to limited-edition collaborations
- Receive a personal styling session with a fashion expert (once annually).
- Invitation to an exclusive annual members-only event.
Best fit:
The Scene Stealer Loyalty Program
The Scene Stealer program rewards customers for their love of movies, music, and more! Earn points for every purchase they make and unlock amazing perks that will take your entertainment experience to the next level.
Best practices:
Tier 1: Movie Buff
- Exclusive discounts on movie tickets and concessions.
- Free popcorn upgrades on your birthday.
- Early access to purchase tickets for upcoming movies.
Tier 2: Soundtrack Star
- All Tier 1 benefits, plus:
- Free music downloads with movie purchases.
- Member-only discounts on merchandise and music subscriptions.
- Invitations to exclusive listening parties and artist meet-and-greets.
Tier 3: Spotlight Director
- All Tier 1 & 2 benefits, plus:
- Free movie rentals every month.
- Priority access to customer service.
- Personalized recommendations based on your viewing habits.
- Exclusive access to behind-the-scenes content and director’s cuts
Best fit:
FAQs
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A tiered loyalty program is a customer rewards system that provides varying levels of benefits based on the customer's engagement, spending, or loyalty.
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Tiered loyalty programs have multiple levels such as bronze, silver, gold, and platinum, each offering more benefits. Customers start at the base tier and move up by meeting certain criteria, such as spending a specific amount or earning points. As they advance, they unlock extra perks, exclusive offers, personalized rewards, special benefits, and recognition for their loyalty.
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Implementing a tiered loyalty program benefits retailers by encouraging more spending and engagement, boosting customer loyalty and repeat purchases. It gives customers a sense of exclusivity and recognition, enhancing satisfaction. Retailers also gain valuable customer data for targeted marketing and personalized experiences.
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By using a tiered loyalty program, you’ll be able to boost both customer retention and engagement by delivering customized rewards based on your customers' insights. This keeps your customer engaged more frequently to discover “What's next” on the higher tiers.
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Frankly, yes. ezLoyalty provides a comprehensive end-to-end development process. We handle all the business needs and goals for tiered loyalty programs, building solutions using modern technologies to ensure completeness and security. Our agile development team continuously incorporates feedback to improve and meet customer expectations.
3 steps to bring your loyalty solutions "go live"
A lean process from design to implement and manage that is economical for your business
1. Design a loyalty program
With expert consulting, mechanics, and UI/UX design that can reflect your brand’s values. Let ezloyalty create your customer-will-love loyalty program from start to finish!
2. Implement the platform
Integrate with your existing solutions – Build additional custom program functionalities that will fit your business (Enterprise model) or go live in just 8 weeks (SaaS model).
3. Manage your program
Have our loyalty professionals optimize your day-to-day marketing operations – we’ll show you how to push the technology to the max, so you can improve your program’s performance and maximize ROI.
Discover more of the possibilities for your industry-tailored loyalty program
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