This loyalty program is designed for fashion and lifestyle brands, offering a unique blend of points-based rewards and surprise perks to keep customers engaged.
Elevate Customer Experiences with Perks Loyalty Programs in Every Purchase
Perks loyalty programs reward customers instantly with perk benefits, creating a deeper connection between brands and their customers. This helps brands transform transactions into memorable experiences and lead to recurring purchases.
Who is it for?
Businesses seek to enhance customer lifetime value but have low-frequency purchases and high AOV
Brands aiming to differentiate through superior customer experience and exclusivity
Retailers looking to increase basket size and encourage product exploration
How does it work?
Successful Perk Loyalty Programs
Style Steals & Secret Treats for Fashion
A Luxury Membership Perk Program for Jewelry
Hyper Haul Program
Style Steals & Secret Treats for Fashion
Best practices:
- A percentage of orders will randomly receive a free item, gift with purchase, or store credit. Customers won’t know if their order is chosen until they receive it.
- At checkout, customers can add a “Mystery Box” for a small fee. This box will contain curated items based on their purchase history or style preferences (revealed through surveys).
- Customers will receive occasional emails with surprise offers, like early access to flash sales, exclusive discounts on specific items, or complimentary styling consultations.
- Unannounced days where points earned are doubled or tripled.
- Every Wednesday, a surprise perk is revealed on social media (e.g., free gift with purchase of a specific item, flash sale on a popular category).
Best fit:
A Luxury Membership Perk Program for Jewelry
This is a premium membership program designed to cultivate a loyal community of fashion enthusiasts who appreciate exceptional style and personalized service.
Best practices:
- All new members receive a complimentary luxury gift box with designer samples and a welcome note.
- Members receive a special birthday discount or gift on their special day.
- Earn double points during special promotions and brand anniversaries.
- Receive rewards for referring friends to the program.
- Regularly hosted soirees featuring fashion presentations, designer meet-and-greets, and cultural experiences.
- Members-only access to a private studio for personalized styling sessions, fabric consultations, and custom tailoring experiences.
Best fit:
Hyper Haul Program
Hyper Haul offers a premium membership program designed to supercharge your online shopping experience and unlock exclusive benefits.
Best practices:
- Let customers get their purchases delivered faster
- Access members-only discounts and special offers across a wide range of products.
- Free return shipping on any item, with no minimum purchase requirement.
- Stream thousands of movies, TV shows, and documentaries or songs.
Best fit:
Style Steals & Secret Treats for Fashion
This loyalty program is designed for fashion and lifestyle brands, offering a unique blend of points-based rewards and surprise perks to keep customers engaged.
Best practices:
- A percentage of orders will randomly receive a free item, gift with purchase, or store credit. Customers won’t know if their order is chosen until they receive it.
- At checkout, customers can add a “Mystery Box” for a small fee. This box will contain curated items based on their purchase history or style preferences (revealed through surveys).
- Customers will receive occasional emails with surprise offers, like early access to flash sales, exclusive discounts on specific items, or complimentary styling consultations.
- Unannounced days where points earned are doubled or tripled.
- Every Wednesday, a surprise perk is revealed on social media (e.g., free gift with purchase of a specific item, flash sale on a popular category).
Best fit:
A Luxury Membership Perk Program for Jewelry
This is a premium membership program designed to cultivate a loyal community of fashion enthusiasts who appreciate exceptional style and personalized service.
Best practices:
- All new members receive a complimentary luxury gift box with designer samples and a welcome note.
- Members receive a special birthday discount or gift on their special day.
- Earn double points during special promotions and brand anniversaries.
- Receive rewards for referring friends to the program.
- Regularly hosted soirees featuring fashion presentations, designer meet-and-greets, and cultural experiences.
- Members-only access to a private studio for personalized styling sessions, fabric consultations, and custom tailoring experiences.
Best fit:
Hyper Haul Program
Hyper Haul offers a premium membership program designed to supercharge your online shopping experience and unlock exclusive benefits.
Best practices:
- Let customers get their purchases delivered faster
- Access members-only discounts and special offers across a wide range of products.
- Free return shipping on any item, with no minimum purchase requirement.
- Stream thousands of movies, TV shows, and documentaries or songs.
Best fit:
FAQs
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Perks programs offer immediate benefits with each purchase, providing instant gratification rather than requiring point accumulation. This approach encourages frequent engagement and creates a more tangible value proposition for customers.
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Yes. Perks can be tailored to specific customer segments based on purchasing behavior, preferences, or tier levels, allowing companies to create a more personalized and engaging experience.
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By offering immediate rewards, Perks programs significantly boost customer satisfaction and encourage repeat purchases. This instant gratification model has been shown to increase customer retention rates by up to 30% compared to traditional loyalty programs.
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Perks can include instant discounts, free products, exclusive access to sales or events, priority customer service, free shipping, or even experiential rewards like VIP experiences or early product access.
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Success can be measured through metrics such as customer retention rates, frequency of purchases, average order value, customer lifetime value, and overall program engagement rates.
3 steps to bring your loyalty solutions "go live"
A lean process from design to implement and manage that is economical for your business
1. Design a loyalty program
With expert consulting, mechanics, and UI/UX design that can reflect your brand’s values. Let ezloyalty create your customer-will-love loyalty program from start to finish!
2. Implement the platform
Integrate with your existing solutions – Build additional custom program functionalities that will fit your business (Enterprise model) or go live in just 8 weeks (SaaS model).
3. Manage your program
Have our loyalty professionals optimize your day-to-day marketing operations – we’ll show you how to push the technology to the max, so you can improve your program’s performance and maximize ROI.
Discover more of the possibilities for your industry-tailored loyalty program
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